15,000 lipsticks were sold out in 5 minutes. In the live broadcast room, Li Jiaqi used a TV shopping guide to test lipsticks. The rising sales figures on the screen were consumers' affirmation of this online celebrity with goods. On the day of Double Eleven phone number list in 2018, Li Jiaqi's honor was finally fixed: he sold 320,000 items in Taobao live broadcast, creating 67 million yuan in sales, beating Ma Yun, who sold lipstick on live broadcast.
As of the end of June 2019, Li Jiaqi had about 26.24 million Douyin fans, and about 5.79 million fans on Xiaohongshu. Compared with the ability to carry goods, in the history of Internet celebrities, Taobao shop owners like Sydney and Zhang Dayi may be comparable to him.
The first batch of Internet celebrities that rose 20 years ago are already "the yellow flowers wither tomorrow", but we can occasionally see the bloated appearance of Sister Feng from the slightly ridiculed videos of netizens. "A new generation replaces the old", from aesthetics to ugliness, diversified Internet celebrities, and then to materialistic Internet celebrities with "carrying goods" as a direct form, the change of Internet celebrities and their realization methods is a process spanning twenty years. The annual national Internet carnival.