The other aspect concerns the sustainability of spending for brands that decide to invest . As in the real world, the cost of "territories" in the Metaverse depends on the size and prestige of the place. Currently, small and large investors are scrambling to get the best spaces at the lowest cost, but when the market grows and prices rise, smaller or newer companies will be at a disadvantage. In light of what we have written so far, what does it mean for brands already present in the Metaverse to be inclusive? In reality, in the experiences and options experienced on virtual reality platforms there is a lack of elements that are essential to reproduce the variety present in the physical world. Genders, ethnic groups and any disabilities are not yet adequately represented.
One of the ways for brands to demonstrate inclusiveness in the mobile number list Metaverse is to commit themselves to giving space to diversity in its nuances, trying to create an environment in which all categories of people feel welcomed and recognised. In this regard, precisely on the occasion of the international day dedicated to women, the World of Women Foundation , created to promote inclusiveness and equal opportunities in the world of NFTs. The goal of the collaboration is to incentivize women to participate in life in the Metaverse. The path that will lead to the achievement of the goal will develop through four main initiatives: Support female artists and finance.
Their projects Educate new users Give relevance to women's causes Engage in charitable initiatives Another virtuous case has the Procter & Gamble Group as its protagonist and specifically the Venus brand which has created the My Skin, My Way campaign in which its avatars can present skin prototypes characterized by freckles, stretch marks, acne and other imperfections. Collaborations and campaigns of this type demonstrate how brands have the opportunity to contribute to the construction of a fair and inclusive Metaverse from the very beginning , promoting potentially relevant values for.