Too few marketers actually use a data-driven content marketing strategy. Setting clear goals and using data as a guide ensures that you develop the phone number list right kind of content, present it to the right audience, and understand its impact in a way that allows you to continuously optimize your strategy. I call this three-step framework the three Cs: context, connections, and clarity – all phone number list of which are data-driven.
At the phone number list heart of data-informed design is a solid understanding of your target customers. The more you know about your audience, the better you will be able phone number list to develop relevant content that will reach them and resonate with them at the times that matter.
Don't underestimate competitive intelligence at your fingertips. Take time to understand what type of content your competitors are developing and on what media. Which areas are already saturated in the market? Are there certain keywords or topics that will get you the phone number list best billing in search engine results? This will let you know if you want to be competitive in these areas or if you can find a more open space to stand out creatively and win the hearts of your phone number list customers.
These are just a few ideas phone number list to get you thinking about creative ways to gather information, all with the phone number list goal of understanding the context of your target audience. As you continue to collect data, think about how your phone number list brand will use it to add value to the equation. An informed approach will allow you to create more relevant, timely and differentiated content that will delight your phone number list customers. Your data tells you an important story; make sure you are listening.
Through your data collection, you should have a pretty solid understanding of what your target audience wants, when they want it, how they want it, and where they want it. Once you have developed content based on this understanding, the next phase is to distribute it in the phone number list most efficient and effective way possible. Pressing the publish button on your business blog is not enough. No matter how relevant a piece phone number list of content is to your audience and how well you've tailored it to their interests and needs, if they never see it, you're wasting your effort.