Of the 75M monthly Starbucks visitors, Starbucks wants to have digital relationships with 60M because virtually all the company’s comp growth comes from the digital relationships with Starbucks Rewards members. In fact, more than one-third of all Starbucks sales are connected to Starbucks Rewards, with mid-to-high single-digit growth quarter over quarter. Frequent LA-Starbucks visitors, John Frink, Joel H. Cohen and Rob LaZebnik have come together to create 1st & Amina.
Series of animated shorts highlighting warm and familiar everyday moments that happen in Starbucks stores across the country. The seven-episode Industry Email List series is set in Starbucks and stars a cast of animated animal characters. The LA store, its customers and baristas are the inspiration for Starbucks first-ever animated series. bugherd-campaign-dan-2022 LaZebnik tells about the creative process, As much as we are supposed to be working, we are even better at procrastinating.
Looking around, you can’t help but see the vibe in there – the partners (employees), the regular customers, the flow of morning traffic. We thought we could bring that to life in a really fun way. Starbucks talks about the ‘third place’ between work and home. That’s ultimately the theme of the series: every person at every table has a story. At our table, we are the three weird guys watching the other tables. The series’ cast of characters will seem familiar to those who’ve spent time in Starbucks. There’s Julie, 1st & Main store manager and matriarch who fittingly, is a bear.