Engage customers directly through a phone call, a web form or live online chat. Once you have updates, make sure your database is complete. 5. Standardize your data. Because information is collected from diverse sources, your database may include various spellings or formats of the same data point. For example, while you know the United States, the U.S., and the USA are the same, marketing automation platforms and CRMs view them as different—and that can impair your smart lists, scoring, and segmentation. Create standardization, or normalization, smart campaigns in Marketo or use a third-party tool such as RingLead Data Management Solutions. 6.
Identify and purge duplicate records. Multiple fields of duplicate information can impede marketing automation. Set up trigger alerts for automatic notifications. Search your database for suspicious entries to be investigated manually. 7. Integrate marketing and sales data. Despite years of efforts to align these functions, it’s still Italy Phone Number List common for marketing and sales to use different CRM and automation systems to manage data, causing confusion and mistakes. Organizing all data in one location best supports personalized marketing that delivers the right content at the right time. 8. Conduct regular data reviews. Develop and implement a strategy for regular database checkups. Augment real-time verification with regular bulk processing to ensure contact data integrity.
These eight steps will sharpen your understanding of your data and help you measure and improve its quality for the long haul. Is it a lot of work? Yes, gathering and maintaining first-class data attuned to your company’s needs requires serious, ongoing effort. But the stakes are high, and the direction is clear.Building a website is easier than ever. It is the foundation of your digital strategy and is one of the most effective means of advertising your products. Lead Generation A website helps you generate leads while you are asleep. More than 80% of customers research a product online before purchasing it.