If you choose to create an official account or a small program, you need professional content and operational capabilities; while through WeChat one-to-one communication + Moments brand building + community flash transactions, the three are interlinked, only It is necessary to communicate and promote the output of copywriting, and it is easier to make transactions at low cost.
Today, combined with the actual marketing experience in the circle of friends, I will bring you 4 tips for selling in the circle of friends that you can learn and use .
1. Micro-signal positioning, showing accurate image
If you want others to remember you, you must let them know exactly what we do and how we help them. Contrasting this logic, constantly refresh our sense of existence in the circle of friends.
Wechat nickname, wechat avatar, personalized signature, and the background of the circle of friends , these four places are the most suitable for displaying our precise image. Let us explain the settings one by one, so that ordinary people can become reliable experts.
1. WeChat nickname = free advertising
In reality, the name is the first step for others to know us. In the network, nickname is also the first step to know us. We all underestimate the importance of nicknames. A good WeChat nickname can even make orders directly.
Take a high-quality WeChat nickname and remember these 4 characteristics: easy to remember, intuitive to understand, easy to search, and conducive to dissemination .
For example, we mainly pay for knowledge, and the personal version has two naming methods.
The first type: nickname + tag , such as: 小白|operating an old driver; the latter label "operating an old driver" is an advertising space, telling others what you do.
The second type: nickname + function , such as: 小Cookie | Helping you sell courses; in this way, when we see the label at the back, we will deeply remember that Xiaobing can help others sell courses, and she has this function.
There are also two naming methods for the team version: when we set up an operation team, it is easy to fall into two misunderstandings, and directly use the brand name or company name as the name, so that users will directly identify us as an advertising account, which is naturally shielded.
So it's best to name the team like this:
The first type: nickname + brand , such as: MUMU|Senior product expert; this not only has the characteristics of the employee and the personality of the brand, but also allows users to feel that he is a living person.
The second type: nickname + belief or motto , such as: @Huanhuan|Be friends with knowledge; the latter label is the motto, which can attract lecturers with the same values to make progress together, quickly build a distance, and be friends with knowledge together.
2. Personal signature
If the WeChat nickname, the sex signature is the brand slogan. We directly refer to these 4 small classification methods:
Identity description: position + company + industry;
Value display: summarize your values in one sentence;
Vision Call: Summarize a beautiful vision related to your industry in one sentence;
Attitude: Good at what you do.
3. WeChat avatar
After saying that the personalized signature is the brand slogan, the WeChat avatar is of course the brand logo .
We want to make a deal on WeChat, which is actually a business relationship, so WeChat avatar = real image, it is recommended to take an image photo in a photo studio.
There is no need for suits and leather shoes, so that students will have a sense of precaution, and just choose a natural and casual image photo.
4. Moments background
As mentioned earlier, the brand name, brand slogan telemarketing list and brand logo are all there, and there is no less a signboard that impresses users.
According to the background size of friends, you can upload pictures with professional labels, data cases, names, and authoritative endorsements . As shown below:
Adhere to improve the positioning of WeChat, strengthen users' understanding of us, and when they have a demand, they can immediately think of you and find you.
After becoming the first choice of students, I found that there are only more than 200 WeChat friends in the address book plus relatives and friends. What should I do?