For someone to link to a piece of content, a four-step process has to occur:
See – The potential “linker” stumbles upon your link bait for the first time.
Consume – They click and consume it.
Enjoy – The content makes a lasting impression on their mind.
Link – They take the “bait” and link to it.
If your link bait isn’t visually appealing, this process gets cut off between “Consume” and “Enjoy.” This is because visuals help people to consume content quicker and easier, thereby increasing the likelihood that someone will enjoy the said content and, thus, link to it.
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For example, check out this post on the most popular beer in every country. Instead of a simple listicle, the information is actually conveyed in a map:
World map with logos of different beer brands on various areas
With over 533 backlinks from 179 websites, it did pretty well.
Site Explorer overview of VinePair's article on the most popular beer in every country
5. Make your link bait newsworthy
If there is one thing that is top of mind for most people, it’s the news. And journalists and bloggers are constantly on the lookout for stories to cover.
For example, the biggest news story of the past two years is logically the pandemic and the resulting changes it created. In 2020, Nulab ran a series of surveys regarding remote work and published them in a post.
Not only did the post earn 103 backlinks from 80 unique websites…