Well, social networks are very present in any digital marketing strategy, and when a new functionality appears, new opportunities for interaction also arise.
Despite the fact that Snapchat already exists, with Clipping Path Service functionalities practically the same as those of Stories, the new Instagram project opened a new door for social media professionals to be able to better interact with their followers of their brands and companies.
Instagram Stories can also help brands create a greater sense of intimacy with their followers.
You can show how a piece of clothing is being made, what the environment of your company is like and how the preparation of that event that will soon take place is going, for example.
All linked to the image that your company or brand presents in the Instagram history.
In other words, it is the ideal mix between what is the perfect image that the brand wants to convey and the feeling of inclusion that the followers will have.