Instagram currently has more than a billion users, its more visual, interactive nature and the arrival of Stories radically boosted its growth in recent years, so much so that it began to exceed Facebook and most applications in terms of engagement and growth rate social. In fact, thanks to the level of interaction between users and the phone number list good reception that exists on this brand content platform, many specialists pointed to this social network as the successor to phone number list Facebook. But, the changes and new functions directed, mostly to improve the user experience.
As in this case the DM in its web version- do not necessarily fulfill their purpose. An example of this is that the growth of new users of the phone number list application begins to fall gradually. According to eMarketer data, the United States is a case in which this trend is observed, since in 2018 a growth rate of 10.1 percent was registered, but for this year it will fall to 4.5 percent, and by 2023 it will be barely 1.8 percent. It may interest you: Instagram will say goodbye to the App for Direct. Instagram falls and brand engagement too: It reaches just 2 percent. User growth on Instagram is slowly falling. This seems normal, in the end Instagram is coming of age, the same thing happened with Facebook and Twitter.
The challenge will be not to lose the attractiveness of for brands, a risk that is latent. In this regard, a Trust Insights report on brands on the phone number list social network states that the ability of fashion influencers to generate engagement fell by 44 percent between February and June of last year. This is a warning that several specialists have made, and that is added to another that goes in the direction of the risk of making Instagram look more and more like Facebook, especially since we are talking about a platform in which the phone number list majority of its Users are between 17 and 34 years old, two generations that fled the network co-created by Mark Zuckerberg because they consider it 'old.