This paper mainly analyzes the basic attributes, cognitive and behavioral characteristics, consumption habits and social relationships of Pinduoduo users text message service by building a user model, and analyzes the reasons behind users’ online shopping by refining online shopping scenarios and motivations and dismantling online shopping action links. influencing factors. Product introduction: As a pioneer of new e-commerce, Pinduoduo is committed to integrating entertainment and social elements into e-commerce operations. Duoduo understands consumers through order matching,
and makes accurate recommendations and matching through machine algorithms), allowing more users to share benefits with fun and enjoy a new shared text message service shopping experience. Experience environment: Huawei nova3–EMUI9.0.0, APP version 4.66.0 1. Background: Two premises, one big change In-depth analysis of Pinduoduo products: user analysis (Part 1) Figure 1-1 Background The author shares a little history with you here first. As for the beginning of modern Chinese history, everyone must have learned in history textbooks that the Opium War knocked on the closed door of modern China.
It had a great impact on China's social formation. The self-sufficient small-scale peasant economy was vulnerable in the face of large-scale socialized production. It text message service brought people at that time lower prices and a wider variety of industrialized commodities. The wheel of history is constantly rolling forward, and in a blink of an eye, it has come to the present day. The development of urbanization and the expansion of the penetration rate of mobile devices have broken down the rusty walls of cities and towns. This is the root cause of the e-commerce cannon that can open the gates of low-tier cities.