Strengthen your case for getting a budget by proving the value of digital marketing to your colleagues Access the business case for investing in digital marketing Prediction #1: Personalized subscription products will get no secret that shoppers love personalized experiences. It's also no secret that they love personalized products delivered straight to Phone Number List their doorstep without hassle. Consider Amazon Prime Wardrobe, the Blue Apron meal kit delivery service, and the Dollar Shave Club, all of which provide a personalized subscription box service. These services allow users to easily purchase subscriptions with their mobile devices and indicate how often they wish to receive their personalized boxes.
Millennials, in particular, are most likely to respond to ads promoting personalized subscription boxes. According to marketing analyst 25% of American Internet users who received a subscription box in April 2018 were between 18 and 29 years old. 2018-predictions-on-facebook-advertising-1 Image courtesy of While the number of US users who received a subscription box was less than 10%,also found that 9 out of 10 US decision makers believe personalization is critically important to Phone Number List achieving business goals. 2018-predictions-on-facebook-advertising-2 Image courtesy of With users wanting personalized experiences in addition to the convenience of delivery, the number of subscription box purchases will increase. It is therefore likely that Facebook ads promoting personalized subscription products will gain popularity in 2018. Prediction #2: Messenger conversations will become a necessity Customers are on their mobile devices all the time.
They usually stream, browse, use apps or browse their newsfeeds. Or they use the Facebook Messenger app to engage in conversations with friends. Facebook encourages businesses to use Messenger to build relationships with their customers . Whether handling a complaint, confirming hours of operation, or answering business or product-related questions, Messenger conversations are ideal for customer service experiences. Since customers carry their mobile devices everywhere they go, they are more receptive to seamless conversations to Phone Number List meet their needs. And as more customers use mobile for their business needs, Messenger is expected to become a more important resource for Facebook advertising in 2018. Prediction #3: