Much of your SEO work Real Estate Photo Editing starts and ends in Excel. advertisement Continue reading below However, Excel can be a barrier to entry for many SEO stakeholders. After all, even if you know how to get SEO data yourself, you might not want to do so if that means manually sorting thousands of rows of keyword ranks or traffic data. .. To counter this, teach Real Estate Photo Editing your colleagues common Excel formulas, or send them a starter Excel template with pre-built formulas and pivots to use. Are you working with a product manager looking for data to benchmark your project? I will teach you how to use VLOOKUP to combine landing page traffic with keyword rank data.
Are you working with a content strategist who is Real Estate Photo Editing studying ideas for your next campaign? Learn how to use IF formulas to categorize your keyword data by content theme and quickly identify the topics with the highest search demand. The list continues. For more Excel ideas, Distilled has a great Excel for SEO guide with many useful formulas that you can use for common SEO tasks. advertisement Continue reading below Or check out Aleyda Solis' Google Sheets for SEO for more advanced yet invaluable use cases and workflows for sharing with your team. 3. Providing the right tools to people When I first started as SEO, my default was to always limit access to the tool and instead share only the completed research document and "client-aware" reports. I Real Estate Photo Editing realized that this idea was the wrong way to do things. If you are the only one who has access to or knows how to use SEO tools, you maintain that "gatekeeper" role.
So people have no choice but to request SEO data Real Estate Photo Editing or POV instead of doing it themselves. Therefore, SEO stays around rather than becoming an integrated component of your workflow. Providing others with the tools and training you need to integrate SEO into your daily routine. This is essential if you want to develop your SEO mindset within a wider organization. advertisement Continue reading below At the very least, the platforms we recommend sharing access with others in your organization are: Content Analysis: Enables traffic Real Estate Photo Editing analysis and trend reporting. Keyword analysis: Enables topic research and visibility tracking. Website