In this article, I explore the difference between structured data and content structure as an extension of John Mueller's answer in the Hangout. I also give tips on getting tables of code snippets that I've gleaned through rigorous research and testing. As an SEO who is in the Norway Phone Number List trenches of Google day in and day out, I've learned over time the importance of targeting snippet opportunities. This is especially the case if your client is already ranking on the first page of Google, but their content is not the featured page. One of my favorites among the different types of featured snippets is when Google already shows a table in the search results for your competitor's site. I even made a video in which I challenged myself to take a table of code snippets away from my biggest competitor, Amazon. Luckily, we won that battle, and my table survived to tell the Norway Phone Number List tale: Content structure vs structured data (in the context of SEO)
The big question: is it a type of structured data or the structure of the content itself that helps a piece of content be presented? I reached out to Norway Phone Number List Knowledge Graph strategist Aaron Bradley, who explained: "No table data is 'structured data' in the form of schema.org structured data prescribed by search engines (note that Dataset provides a mechanism for describing a table, rather than exposing property/ value in a table ). In table parsing, Google absolutely uses Norway Phone Number List this tabular data to generate featured snippets, but the semantics that Google uses to construct these snippets (i.e. the meaning of the table and its elements) are derived Google's extraction process, rather than being based on explicit structured data. »
Aaron's answer indicates that the content structure is the contributing factor, which relates to how the table was constructed on the page with HTML. Also, there is Norway Phone Number List currently no specific snippet structured data markup. It is, however, useful to be aware of the history of Google patents relating to this subject, as an indication of what the future may hold. There is a big difference between structured data and content structure in the context of SEO. Structured data refers to when you implement a type of markup on a web page, which helps give additional details about the content of the page. Improved relevance and understanding of your content can lead to Norway Phone Number List both better rankings on Google, as well as some control over SERP features such as rich snippets with reviews, insights in the knowledge panel and much more .
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