I was appointed President of a company that Buy Email List had declined in sales of 37% in three years. The change in strategic direction Buy Email List led to growth of 75% in the 3 years following. While the leadership change was a critical component it was Buy Email List more about making a shift in strategic direction rather than just making a change in the leader of the organization. How did a modest sized company.
Sales take $60m in business from the largest Buy Email List competitor in their industry with multi-billion dollar scale? They certainly didn't outspend Buy Email List their rival. In fact, this gain was achieved without making an acquisition, without adding to Buy Email List facilities, and by adding only a staff of 3 incremental people. Our first revenue began just 12 months after the concept was developed and reached $60m in 3 years.
To the scale leader in the industry, the $60m Buy Email List loss represented approximately 2% of sales. On the surface it sounds irrelevant, but Buy Email List what if the economy is only giving 3-4% growth and you lose 2%, well it means you underperform Buy Email List expectations. Think about the flipside at the $180m company that earned growth of 33%? They are truly creators of value for their investors. There is no single recipe for this kind of performance.