Information on how your solution solves their challenges, customer testimonials, and details about promotions or discounts. The goal of an inbound marketer, they say, is: "Attract new prospects for your company, engage with them at scale, and delight them individually."
This is very clear to me. The purpose of inbound has become to facilitate optimized marketing and sales - as Drucker puts it, to create customers. In industry mailing list words, as an inbound marketer, you provide content to help buyers make purchases. It's what talks to your brand, your product, your service, and continually generates trust in those things so you can acquire, retain, or grow customers.
Content marketing really is different. It doesn't compare. It's no worse than it is. It is complementary to inbound marketing. As we've said many times, content marketing is a multiplier of traditional marketing and advertising. Content Marketing: Led Frontline Software to exceed goals and helped the marketing team generate 32% of the company's new business.