There is no need for a Chinese toothpaste suitable for Chinese teeth. 2. Categories are differentiated The second is category differences. When an enterprise finds that a certain executive email list group is special in a category, the enterprise needs to provide a special solution for the special group by providing differentiated categories, especially in the early stage of establishing cognition, and differentiated categories are particularly important. In executive email list today's competitive environment, the brand appeal "more suitable for a certain group" usually lacks power, and the particularity of the group requires.
A brand new category. In all industries, category differentiation provides a solid foundation for positioning concepts. Without the differentiated category of "inverter air executive email list conditioner", Midea's positioning concept of "power saving" lacks core support. The establishment of the positioning concept of "Bunao" by Six Walnuts is accompanied by the birth of a new category of "Walnut Milk Drink". One of the important reasons why Johnson & Johnson can focus on children in the toiletries category is that Johnson & Johnson executive email list provides a brand new category: mildly formulated toiletries. The key to PepsiCo's success by focusing on young people is also offering a new category: sweeter Cokes.
Therefore, focusing on a certain group not only has special consumer groups in the category, but also enterprises must provide differentiated categories to meet executive email list this special demand. Many wrong practices lie in that the groups that companies focus on are neither special nor differentiated in the categories they provide. what are the particularities of young people's consumption of hot pot, and what categories do enterprises executive email list provide to solve them? Kenya, what are the particularities of the consumption floor. of the young group, and what categories does the company provide to solve it? Sorting out the difference between category differentiation.