6 ways to use the curiosity gap in your marketing campaigns Posted: 2020-12-18 Media empires rise and fall, but the explosive growth in popularity of websites like BuzzFeed and Upworthy in recent years has ushered in a new content phenomenon: the “curiosity gap.” How to Bridge the Jordan Phone Number List Curiosity Gap in Your Marketing Campaigns Traditional media such as newspapers and magazines have long seduced their audiences with salacious gossip and wacky gossip to sell newspapers and ad inventory, but the Jordan Phone Number List emergence of clickbait and “chompable content” (perhaps the one of the most repugnant terms in media) has sparked an arms race to generate revenue and traffic by appealing to our innate sense of curiosity.
However, some experts have begun to question whether the curiosity gap is dead; some believe that today's media consumers have become desensitized to the constant barrage of amazement offered to us in our RSS feeds and on our smartphones, and that the Jordan Phone Number List media offering little more than rhetorical questions and good advice. market are doomed to failure unless they make an effort to earn a living. public attention. But are they right? What is the curiosity gap? The Jordan Phone Number List curiosity gap is a theory and practice popularized by Upworthy and similar sites that leverages a reader's curiosity to take them from a compelling headline to actual content.
By creating a curiosity gap, you tease your reader with a hint of what's to come, without giving all the answers. The curiosity gap can be used to get people to Jordan Phone Number List click on a blog post they see on Twitter, an ad on Facebook, or a marketing email in their inbox. Headlines should be almost literally irresistible. They must seduce us in seconds (or less), and as such must balance information with intrigue; they should tease the article just enough to Jordan Phone Number List not only entice us to click, but also give us enough information to decide if the article is likely to interest us in the first place.